“Social and Financial Performance Relationship” Model의 “Perspective3”에 의하면, CSP와 CFP, CR 사이에는 interactive relationship이 존재함.
여기서 CSP는 Corporate SocialPerformance, 즉 CSR을 의미함.
따라서 기업은 CSR을 통하여 Good Financial Performance와 Good Reputation을 얻을 수 있으므로 CSR이 필요함.
1). Management Philosophy
Hyundai Motors philosophy is to realize the dream of mankind by creating a new future through ingenious thinking and continuously challenging new frontiers. The concept consists of three frames; 1) Realization of Possibilities, 2) Unlimited Sense of Responsibility, and 3) Respect for Mankind.
2). Core Values
HMC defined their new corporate philosophy based on their ex
car” with powerful performance. It can be associated with masculine, aggressive and dominant customers who are well educated and early achievers. Audi also positions itself as a drivers car and targets progressive, stylish sporty and urban customers.
4. 4Ps
4.1. BMW
1) Price
BMW price ranges are from approximately £16,000 to £60,000 plus. There are many factors that
performance. Competency evaluation is divided into four parts – measuring management competency, leadership competency, character competency, and job competency. The criteria being used for evaluation are chosen to be closely related to the general corporate strategy and the actual jobs being required, and are used so that they can be used as the foundation of all HR practices – futur
Corporate strategy: Growth Strategy
지금까지 Computer관련 제품의 업계 선도 기업으로서의 지위를 계속 이어 나가려는 전략 방안. 90년대 초의 기업 위기를 극복하고 핵심역량을 추스려 Concentration(집중화) 전략을 세우고 E-Business분야 시장을 선점하는 전략.
B. Business strategy
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